Adaptive Path Blog

We are excited to see that the color palette for UX Intensive is posted in Colour Lovers !

Colors are a part of everyday life. I use expressions that are associated with colors – I feel blue, I feel pink, it’s in red, etc…
Selecting colors can be tricky since colors can evoke a variety of emotional associations in people.

Here are some of the strategies for creating color palettes for brand ID systems:

• Align with brand strategy
• Make it distinctive to differentiate
• Make it sustainable
• Make it appropriate for the business
• Make it positive and delightful (or negative and depressing if appropriate)
• Make it memorable
• Make sure that it works across variety of media

What are your strategies for selecting the colors?

This entry was posted on Sunday, September 14th, 2008 at 9:49 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.