Kickering Myself
by DanWhen I first started at Adaptive Path, one of the many striking things about how different Adaptive Path is from most other companies was explained to me by then-CEO Janice Fraser. “When we set up Adaptive Path,” she said, “We wanted the company and its mission of improving the lives of people through good design to inspire and spawn other companies, both from people outside the company, as well as from those inside. One measure of our success is going to be those other companies. It would be great if we had hundreds of Adaptive Paths.”
Three years later, I’m taking her directive (which she took herself by starting Emmet Labs) and starting my own design firm with some partners: Kicker Studio.
Kicker will focus on designing interactive objects such as appliances, consumer electronics, and devices. (We won’t be doing much web work; Adaptive Path is too good at it!) We’ll be working mostly at the intersection of interaction, industrial, visual design to create physical products and environments that redefine their categories. (Of course, this includes my current passion for touchscreens and other gestural interfaces.)
I plan on relishing my remaining time here at Adaptive Path, even though I know with a pang in my heart the end is coming, and soon. I’ve worked here longer than any place I’ve ever worked. Here, I learned everything I know about running a design consultancy, and, truthfully, a lot of what I know about being a designer in general. It was here I sharpened my interaction design and product strategy skills, as well as honing my speaking and writing chops. Here, I was challenged and re-challenged to really think about the beliefs I held about design and about being a designer. And it was here I made many colleagues and friends who showed me every day what being in this business should be like: inspiring work, joyful play, and always, always, the search for the best idea.
These are the things I will carry with me.


September 3rd, 2008 at 5:19 pm
Dan,
I agree not being yet another computer UI design firm.
From my perspective interface gets a bad rap and is not very well understood. The interface communicates the content in the medium presented.
Good Luck!
And don’t kick yourself too hard.
September 7th, 2008 at 2:50 am
Very exciting, Dan! I’m sure Kicker will help create some amazing products, experiences, and leaps forward for all of us.
Congratulations on this new phase of your life!
September 9th, 2008 at 1:38 pm
Hi Dan,
Congratulations. I remember talking with you at UX in Vancouver and really liked your session that showed that not everything designy is webby. And you showed a picture of the parking meter beside my house which was pretty cool.
Good luck,
ed
September 11th, 2008 at 3:11 am
Congratulations for this huge step forward and good luck. You deserve it.