Adaptive Path Blog

In 2003, Adaptive Path conducted research and wrote a report on how considering ROI can positively change user experience work. One of my most satisfying project experiences involved working with a client, and using the approaches we identified in that report, and help them tie design work to actual financial outcomes. We found out later that the business cases we built around the design work helped our client team get another $20 million in funding for their project, because it became clear that design was not a cost, but an investment.

My colleague on that project was Brandon Schauer. He has been able to take the ideas from that initial report, and, through project work with a range of clients, develop tools for communicating business value. This is the subject of his upcoming virtual seminar, “Showing the Value of UX,” taking place August 6 at 10:00am Pacific Time (1:00pm Eastern, 1700 GMT). This course is a must for those who’ve recognized the strategic importance of their work, but have had trouble articulating it to their colleagues.

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This entry was posted on Monday, August 4th, 2008 at 10:49 am and is filed under Adaptive Path, Business Value, Events, Experience Strategy, Plugs. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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