Adaptive Path Blog

In many organizations, the people responsible for the user experience strive to show the value of their work. We may instinctively know the value of our work, but it’s so much more powerful when we can explain it terms that matter to others in our organizations.

This is why I’m really happy to be presenting Showing the Value of UX as a virtual seminar on August 6th. The seminar is geared towards people who are entering a point in their careers where they need to understand and communicate about both sides of the equation: UX and business value.

The seminar starts with a deep exploration on the connections between UX and business value, then progresses to a series of principles and tools that you can use to connect User Experience to real business impact.

‘Showing the Value of UX’ is similar to material that I’ve presented and honed at prior conferences on design, business, and management, and so it’s exciting to be able to share these approaches and methods with you directly at your place of work. This will be the second running of the seminar, based on the positive feedback we received from the first session, including comments like this from Sam Felder of the University of Southern California:

“Your presentation had our team discussing your ideas through lunch and gems that we’re going to try to use with clients.”

I look forward to taking this material online, and talking with many of you during the extended Q&A sessions both during and after the presentation. Use the promotional code BLOG and get a 10% discount! Here’s where you can register »

This entry was posted on Tuesday, July 22nd, 2008 at 9:57 am and is filed under Experience strategy, ROI/Business Value, Virtual seminar. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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