Panel: What is design worth?
by Brandon SchauerThis Wednesday night I’ll be joining a great IxDA-SF panel at Adobe Systems to try to get to the bottom of it. While we probably won’t come up with an exact dollar figure (so sorry!), I expect we’ll get into the benefits of being able to connect design to business value and some of the skills and approaches for making it happen.
I’ll be joined on the panel by Nathan Shedroff, chair of the MBA in Design Strategy program at the California College of the Arts; Rajan Dev, president of Hot Studio; and our special guest moderator Jess McMullin of nForm and the bplusd.org blog.
Find out more about the event on upcoming, and I look forward to seeing you there!
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on Tuesday, June 24th, 2008 at 4:22 pm and is filed under Business Value.
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