Adaptive Path Blog

Earlier today, Nokia announced an agreement to acquire Plazes, the Berlin-based service for connecting people to the places where they spend their time. We’re very excited for our friends on the Plazes team, and offer them our heartfelt congratulations.

Last year, Plazes partnered with Adaptive Path to help simplify their product experience, and to build a utility for creating real connections between people and places in the real world. Ryan Freitas and Rachel Brune spent many long days in Germany working with the Plazes team to refine how people interacted with the platform across different channels, while Bryan Mason engineered the business partnership between Adaptive Path and Plazes. Together we evolved the product to make it exceedingly useful, consistent, and something that fit in nicely with behaviors in which Plazes users were already engaged.

Additionally, Adaptive Path is delighted that for the the second time in the last several weeks, one of our New Ventures investments is announcing an acquisition. Last time it was Tony Conrad and his team at Sphere going to AOL. This time, it’s our friends at Plazes.

Again, congrats to the Plazes team and to Nokia!

This entry was posted on Monday, June 23rd, 2008 at 1:27 pm and is filed under Adaptive Path. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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