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MySpace and Adaptive Path

by Ryan Freitas

When one of the largest, most heavily-trafficked sites on the web redesigns, it’s bound to make some news. MySpace is launching a series of improvements to its design and architecture, and Adaptive Path is enormously proud to announce our involvement in that effort. For the past six months, my team and I have collaborated with an amazing team of MySpace designers and engineers to create the next evolution of the MySpace user experience.

As you may have read on TechCrunch, next Wednesday a completely redesigned MySpace global navigation and site home page will launch, bringing what Adaptive Path focuses on - constructing elegant and intuitive experiences for users - to a massive scale. With each design decision being weighed by its impact on tens of millions of users, this redesign represents some of the most challenging and exciting work we’ve ever had the opportunity to engage in.

MySpace began its redesign efforts in September, and has been gradually changing the site since then. Adaptive Path began working with MySpace shortly thereafter, and the changes coming this week represent the debut of the MySpace-Adaptive Path collaboration. There will be opportunity to discuss our work in detail, but for the time being, I want to express some gratitude to the people that made all of this possible. On the AP side, I want to thank my colleagues Teresa Brazen, Alexa Andrzejewski, Todd Wilkens, Todd Elliott and Jesse James Garrett for ensuring the exceptional quality of our work and our collaboration with MySpace. I also would like to thank the immensely talented and dedicated MySpace team: David Leslie, Mari Bower, Phil Cheung, Sharon Nguyen, Jennifer Zweben, and Jake Levine.

The level of executive sponsorship for this effort was amazing. This redesign would not have happened without the efforts and oversight of Tom Anderson, Tom Andrus, Steve Pearman, Amit Kapor and Chris DeWolfe.

The upcoming launch represents the first phase in a MySpace Renaissance that will fundamentally improve the MySpace user experience. I’m delighted to have reached this milestone alongside the MySpace team, and eager for what comes next.

Read what people are saying:

7 Responses to “MySpace and Adaptive Path”

  1. Ivan Brezak Brkan Says:

    Hi Ryan,

    Are you planning on detailing the way Myspace got redesigned? Why certain design decisions were made, etc.? Pretty happy to see MySpace going in the right direction - finally. Watch out Facebook. ;)

  2. Pablo Impallari Says:

    Great Work.
    I really like how you cut off all the supeflous items
    Maybe I will start using it now!

  3. Tim Lawrenz Says:

    Nice work. Congratulations to the team!

  4. Allan Cole’s Blog. » FFFIIINNNAAALLLYYYY — A Myspace Redesign! Says:

    [...] a feat for these guys. They blogged about some of the project challenges (See: Rethinking Myspace, Myspace & Creative path, The Shelf-life of Social Networks) but in the end, it seems as though the redesign turned out to [...]

  5. Sequence Blog Says:

    MySpace and Sequence…

    While the social media arena has seen its share of contenders, MySpace remains the most heavily trafficked site on the web, and easily the largest in its class. Therefore it’s no wonder when the networking giant makes a change, people notice.
    Tod…

  6. MySpace is redesigned. - DesignersTalk Says:

    [...] adaptive path » blog » Ryan Freitas » MySpace and Adaptive Path __________________ Random goodness at The Blog™ [...]

  7. making change « Second Verse Says:

    [...] spent the first six months of this year splitting time between LA and SF, working to get the new MySpace redesign off the ground. The first piece of it launched last week, to a more positive response than I was [...]

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