Slidecast: The Long Wow
by Brandon SchauerAt the IA Summit this year, I dove into one approach to design we cover in Subject to Change called The Long Wow. It’s a simple idea: If you want to have loyal customers, you can’t just assign them customer ID cards and hope they behave as you’d like. Instead, you need to thoughtfully design experiences to impress them repeatedly over the long haul.
Here’s the slidecast including audio, covering what the long wow is all about and how you can achieve it.
Special thanks to Jeff Parks and the folks at Boxes & Arrows for sharing the audio!
Entries (RSS)
May 16th, 2008 at 8:23 am
[...] The Long Wow [...]
January 26th, 2009 at 10:34 am
[...] know I needed. The result: I’m now a more loyal Dopplr user. It’s a great example of a long wow [...]
January 26th, 2009 at 1:02 pm
[...] Check out the comment by Brandon Schauer on Adaptive Path blog which sees the Dopplr idea as a long wow moment. Share and [...]
January 29th, 2009 at 4:08 pm
I absolutely love this. Is there any chance you have the video that goes along with it?
February 1st, 2009 at 9:01 am
[...] forty minutes this morning listening to Brandon Schauer of Adaptive Path give a talk about “The Long Wow” at the 2008 IA Summit – this is a great listen if you like to think about creating compelling [...]
February 2nd, 2009 at 7:54 am
[...] forty minutes this morning listening to Brandon Schauer of Adaptive Path give a talk about “The Long Wow” at the 2008 IA Summit – this is a great listen if you like to think about creating compelling [...]