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MX ‘08 Slidecast: “A House Divided”

by Ryan Freitas

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I’ve posted the slides from my presentation at last week’s MX Conference here in San Francisco. Titled “A House Divided: Two Perspectives on Managing the Customer Experience,” this talk is an evolution of my past efforts to pull from my prior career as a professional cook.

Here, I use my restaurant experience as a lens to interpret Glushko and Tabas’ work on getting front and back stage organizations to cooperate in delivering superior experiences. I hope you enjoy it.

2 Responses to “MX ‘08 Slidecast: “A House Divided””

  1. links for 2008-05-01 (Leapfroglog) Says:

    […] adaptive path » blog » Ryan Freitas » MX ‘08 Slidecast: “A House Divided” Slides for Freitas’s talk at MX ‘08; comparing experience design to restaurants. Two of my favorite subjects, can’t go wrong there. (tags: restaurants experience design slides presentations adaptivepath talks mx08) […]

  2. Blackbeltjones/Work: » T5: Expectations of agency Says:

    […] I went through Heathrow’s new and controversial Terminal Five. After all the stories, and Ryan’s talk on the service design snafus it’s experienced I approached my visit there with excitement and trepidation. Excitement still, because […]

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