Adaptive Path Book Release Party May 13th!
by Adaptive PathJoin us to celebrate the release of our book, Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design. The party will be here at our offices:
363 Brannan St., San Francisco, CA
May 13th from 6-9pm
We’ll start off with some mingling, then the four authors will give a short talk followed by a book signing and more mingling. Adaptive Snacks will be providing light appetizers. Please join us! RSVP Here.
A little bit about the book:
To achieve success in today’s ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience.
It’s a new way of thinking-and working-that can transform companies struggling to adapt to today’s environment into innovative, agile, and commercially successful organizations. Read more
Don Norman said he liked it:
“Short, but powerful. Easy to read, yet profound.
I’ve been searching for just this book: the one perfect book that summarizes the essence of modern product design. This is it. The lessons are as powerful as they are simple: The product is NOT the goal. Successful products are systems. Focus on the experience. This requires empathy, agile product management, real understanding of the target audience. This book practices what it preaches. I will use it in my courses for MBA students. You should use it for, well, for everyone. Short, simple, persuasive, and powerful.”
Don Norman
Co-Founder Nielsen Norman group
Author of “Emotional Design” and “Design of Future Things”
Buy the book on Amazon.
This entry was posted
on Friday, April 25th, 2008 at 11:49 am and is filed under Adaptive Path, Experience design, Plugs, Product Design, Product Management, Subject to Change, Uncategorized, Upcoming Events.
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