An interview with Scott Hirsch of Management Innovation Group
by Brandon Schauer
I recently sat down to talk with Scott Hirsch, principal of the Management Innovation Group and MX conference speaker, to talk about using UX and design sensibilities to solve the problems of business strategy. Scott shares his experiences on where UX outperforms and compliments typical business functions like financial analysis, and how UX can be used to tackle problems differently—from how much is Google worth to how telecoms respond to the iPhone.
Download the MP3 of our conversation, and come join Scott at the MX conference next week to learn more about “what’s wrong with strategy!”
This entry was posted
on Thursday, April 17th, 2008 at 7:44 pm and is filed under Experience strategy, Podcasts, Upcoming Events.
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