Adaptive Path Blog

Our forthcoming book, Subject to Change: Creating Great Products and Services in an Uncertain World, lands in bookstores (on- and offline) any day now. We’ve gotten our first copies in the office, and it looks great. (We know some of you have been waiting for a while… there was a printing problem with the first run, which set us back a little… But we’re on track now!)

I need to share with you the testimonial Don Norman wrote about the book:

Short, but powerful. Easy to read, yet profound.

I’ve been searching for just this book: the one perfect book that summarizes the essence of modern product design. This is it. The lessons are as powerful as they are simple: The product is NOT the goal. Successful products are systems. Focus on the experience. This requires empathy, agile product management, real understanding of the target audience. This book practices what it preaches. I will use it in my courses for MBA students. You should use it for, well, for everyone. Short, simple, persuasive, and powerful.

That excited us.

Also, Derrick Story from O’Reilly just posted a podcast interview/discussion with Brandon, David, and me. It hits on the high points of the book.You can preview the first chapter of the book.

This entry was posted on Wednesday, April 16th, 2008 at 12:39 pm and is filed under Adaptive Path, Subject to Change. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.