you raise an interesting point. I think the main challenge is that when businesses struggle to understand the marketplace, most are too focused on themselves and their competitors. This makes it hard to understand how technology companies could become a media company.

On the other hand when your business logic is based on your customers and the value you provide them, it becomes obvious why they have changed: businesses create value for customers through media and solutions and not with technology.

Bernhard

http://arstechnica.com/news.ars/post/20080402-apple-passes-wal-mart-now-1-music-retailer-in-us.html