Adaptive Path Blog

On the evening of April 9, we’re hosting a presentation by Jan Chipchase (who spoke at UX Week 2007) and Duncan Burns from Nokia Design. The description:

Street Hacks: From Design Research to Prototype to

How long have you been using your current cell phone? And what happened to your previous model? If you live in a country like India, China or Ghana the answer is likely to involve the vibrant used phone market and, somewhere along the line the informal repair cultures - guys on the street who appear able to fix pretty much anything using little more than a flat surface a screwdriver and knowledge.

This presentation will highlight the mobile phone hacking skills available on the streets of cities from Accra and beyond, the sophisticated ecosystem of reverse engineered repair manuals and highlight how it challenges our thinking about what it means to make, distribute our products. The presentation will introduce Remade - a phone made from upcycled and recycled products.

Brandon will offer up a preview of his forthcoming IA Summit 2008 presentation:

The Long Wow

Customer loyalty — the idea that a customer will return to you repeatedly — is a hot topic these days. It’s been in the spotlight ever since business author Frederick Riechfield introduced the “Net Promoter Score,” a simple calculation used to measure the loyalty of your customers.

Although it’s become easier to measure customer loyalty, it’s just not that simple to create it. Rewards cards, frequent-whatever-programs, and other artificial attempts at customer loyalty just get in the way. Instead, engaging customers in more meaningful relationships over time is what builds true loyalty. And that is where well-planned, notably great experiences can play a big role in business.

This presentation lays out an experience-centric approach to fostering and creating loyalty by systematically impressing your customers again and again. The Long Wow challenges creators of customer experiences to plan across channels, time, and disciplines to identify a progression of seduceable moments.

Doors open at 6pm, Brandon speaks at 6:30, Jan and Duncan at 7:15.

Adaptive Path is at 363 Brannan Street in San Francisco.

Please let us know you’re coming by marking us “Attending” or “Watching” on the event page on Upcoming.

Share This

This entry was posted on Tuesday, April 1st, 2008 at 1:20 pm and is filed under Adaptive Path, Experience strategy, Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

This post is licensed under a Creative Commons Attribution 3.0 Unported License.