Danke schoen darling
by Leah BuleyOne of the perks of working at Adaptive Path is the opportunity to meet and share ideas with others from all over the world who are working on the same problems.
Last night Henning and I had the pleasure of meeting with the German chapter of the IXDA , where we learned that practitioners in Europe are facing the same challenges that we face in the states.
Chief among them is a business community that is increasingly curious about experience design, but who still don’t quite get it. While the success of products like the iPod and the Wii have certainly made decision makers more receptive to the idea of design strategy, it turns out we’re all still working our way towards a common language that helps us get the message across to people outside of our field.
Service design is evidently also a hot topic just like back home, and in Germany as at Adaptive Path, practitioners are still figuring out what that means. Henning cleared his throat to permit himself a small rant on the topic, which was actually quite insightful and got some heads nodding. He pointed out that service design is nothing new. It’s been happening in places like restaurants, travel, and retail for years. Designers, he says, can learn a lot by training their gazes on those established fields and seeing how they create a cohesive experience for their customers.
Many thanks in particular to German Leon and Neil Clavin for organizing the event, and to Oliver Kapelle from NeoMotion for giving us a warm soapbox from which to preach our thoughts on design strategy.
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on Thursday, March 27th, 2008 at 4:07 am and is filed under Experience design, Experience strategy.
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