Adaptive Path Blog

Earlier today I had a delightful chat with Julie Peters, Brand Manager at Virgin USA, and speaker at our upcoming MX San Francisco 2008 conference. You can listen to our conversation (45 minutes, MP3), which addresses topics as varied as: the Virgin Brand; the importance of hiring the right people; how Virgin incubates and spins out businesses; what “innovation” means for Virgin; the challenge of delivering the Virgin experience; and plans for traveling on Virgin Galactic. She provided fascinating insight into how Virgin operates, and I hope you appreciate it.

And don’t forget, one lucky person who registers for MX San Francisco by Friday March 14, 11:59pm Pacific Daylight Time will be chosen at random to receive their choice of either one round-trip ticket wherever Virgin America flies (in honor of Julie), or a spa/massage package at the conference hotel, the Mark Hopkins.

This entry was posted on Thursday, March 13th, 2008 at 10:32 pm and is filed under Experience Strategy, Plugs, Podcasts, Service Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.