Read a Free Chapter of “Subject to Change”
by Dan HarrelsonLast week Peter plugged our upcoming book Subject to Change: creating great products and services for an uncertain world. I’ve put together a couple of pages that offer some more detail about the book but best of all, I’ve uploaded chapter one for your FREE reading pleasure.
CHAPTER 1: THE EXPERIENCE IS THE PRODUCT
“How do we deliver great products and services in an uncertain world? The thing to keep in mind, not just in the abstract, but truly and viscerally, are your customers and their abilities, needs, and desires.”
Feel free to grab the embed code (from the full version) and drop it into your own blog.
Oh, and of course if you want to order a copy, you can do that too!
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February 15th, 2008 at 10:31 am
Looks like a good read, thanks! Also nifty simply discovering issuu.com’s Flash reader.
February 16th, 2008 at 8:36 pm
will the book be available at UXI next week?
February 16th, 2008 at 8:54 pm
No, we expect “Subject to Change” to be available by the end of this month. You can pre-order it now from Amazon.
February 18th, 2008 at 12:36 am
I agree with the first response - looks like a good read. Any thoughts of posting Chapter 2 before the book is available in whole form? (doesn’t hurt to ask
February 22nd, 2008 at 5:13 pm
Chapter 1 is wonderful — I’ve pre-ordered from Amazon and hope the rest is just as good. But I agree with Erik that I’d love if you would post Chapter 2 also. . . .
May 12th, 2008 at 9:23 pm
[…] adaptive path에서 혁신을 이루어내는 과정에 대한 내용의 Subject to Change라는 새로운 책을 하나 […]