It’s here! Adaptive Path Founder Indi Young’s book on Mental Models
by Kate Rutter
I recently had the pleasure of interviewing Indi Young about her new book: “Mental Models: Aligning Design Strategy with User Behavior” which is now available.
It was a particular pleasure as I’ve worked with Indi on Mental Model projects, and used her Mental Model brilliance in working with other Adaptive Path clients.
If you’re hip on empathy, user needs and visual models, this book is a touchstone for creating great user experiences. I have a feeling this will be a common sight on designer’s bookshelves…right next to the Polar Bear book.
You can learn all about Indi, her ideas and the book here:
- Read my interview with Indi [an Adaptive Path essay]
- Visit the book site at Rosenfeld Media (use discount code “402084″ for 10% off of the cover price)
- Attend Indi’s virtual seminar on February 20th (Sign up with promotion code “RMYOUNG1″ and receive a copy of Indi’s new book all for the discounted price of $129)
- Meet Indi at the IxDA-SF’s free event at CNET on February 28, where she’ll discuss “Mental Models: Sparking Creativity Through Empathy”
Big congrats to Indi for her new book!
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on Monday, February 11th, 2008 at 7:44 pm and is filed under Experience Design, Friends of Adaptive Path, Plugs.
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February 11th, 2008 at 10:51 pm
Congrats Indi! I strongly believe that the publication of this book is a great advancement in our field. I’ve built mental models myself - the first mental models in French! - following the guidance of Indi. I’ve seen how powerful this approach can be in getting to the deep roots of user needs and in designing experiences and products really aligned with these needs. I’m really glad to see this book published and this powerful approach known to the world.
February 15th, 2008 at 12:01 am
[...] course, in usability studies (e.g., Donald Norman). The Adaptive Path blog recently announced their interview with Indi Young who just published a new book on Mental [...]