Adaptive Path Blog

Two of the best events we’ve hosted were last year’s MX and MXEast. MX (short for Managing Experiences) has repeatedly drawn a roster of very bright and inspiring speakers and an equally bright and engaged audience—people who lead UX teams, people who are responsible for shaping or managing a product or service’s experience, and leaders who’s job intersects with user experience.

At MX San Francisco on April 20-22, we’re looking to continue to push the conversation of what it takes to get great experiences out into the world. We’re assembling the strongest and most influential voices on the topics of organizational change, user experience strategy, and the leadership of creative teams so they can share with you ideas and practices that will impact your own effectiveness in delivering great experiences.

Here’s just a sampling of speakers sharing their best ideas and know-how:
* Peter Coughlan of IDEO—lead of IDEO’s business Transformation Practice.
* Chip Heath—Stanford University professor and the author of Made to Stick, a person who knows how to communicate great ideas in simple ways that can lead to real change
* Chip Conley—founder and CEO of Joie de Vivre Hotels, a widely successful California boutique hotel company focused on great guest experiences
* Cordell Ratzlaff—you may know him as the man behind Mac OS X, but he’s been championing an effort within Cisco to change product and service design from a requirements-driven system to a culture focused on customer experience.
* Ryan Armbruster—so loved at MX East, we had to bring Ryan back; at Mayo Clinic’s SPARC Innovation Lab and now Chief Experience Officer a radiation oncology practice, Ryan successfully integrates user emotion into the design and development of new healthcare experiences
* Scott Hirsh—founding principle at the Management Innovation Group, Scott’s experience in consulting executives on how and where to integrate UX into their business gives him unique insight into the opportunities and challenges for all of us.

We know the value of hands-on learning, so we’re very happy to have Adaptive Path’s Kim Lenox leading her popular Process Reboot as a pre-conference workshop on April 20. It’s for anyone ready to rethink and reinvigorate their UX processes to more regularly create innovative results.

And we also want to prepare you for what’s ahead, so the MX program will feature several short sessions on topics like mobile, social networks, and new forms of interaction design that may soon be impacting your career. We’re lining up great forward-thinkers like Adaptive Path’s own mobile expert Rachel Hinman and co-founder of the Dopplr social networking service Matt Jones to help shine a light on what’s next.

So this is a call out to all you creative leaders who want to add to the discussion and join us as we move ahead in getting great experiences out into the world. The early-bird pricing ends this Sunday, so be sure to sign up ASAP as save $300-400.

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This entry was posted on Tuesday, January 29th, 2008 at 9:42 am and is filed under MX SF, Management, Product Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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