Getting the word out… Charmr in the Press
by Adaptive PathAs our primary goal with Charmr was to generate enthusiasm for human-centered thinking and thus inspire broader change throughout the medical device and design industry, we’ve been glad to see the project getting some press.
Most recently, Charmr appeared in the NY Times online (1/14/08):
New York Times: Function Dysfunction
In her discussion of dysfunctional and unsustainable product design trends, Allison Arieff cites Charmr as an example of designers’ growing sense of conscience. Her article provoked over a hundred comments suggesting other products due for a rethink — rich fodder for innovation.
http://arieff.blogs.nytimes.com/2008/01/14/function-dysfunction/
“Consumers are also getting into the act, pushing companies to tackle the products, improvements and functions that we truly need as opposed to those they think we’ll desire…. The sort of design innovation that [Amy] Tenderich is after is about much more than aesthetics or styling; it is really about improving quality of life. No one needs much convincing that this is a huge potential growth area for the health and medical care industries. Certainly Adaptive Path didn’t. The San Francisco-based design consultancy contacted Tenderich and agreed to accept her challenge; their prototype, called the Charmr (below), is not in production but may help guide future design improvements (and it fits on a keychain!).”
Business Week: Designing for Diabetics
The concept also appeared in the web version of a BusinessWeek article on Designing for Diabetics (09/21/07).
http://www.businessweek.com/innovate/content/sep2007/id20070921_545251_page_3.htm
Entries (RSS)