Adaptive Path Blog

Adaptive Path emeritus Lane Becker has been very busy building his newest endeavor, Satisfaction, the “people-powered customer service” application. He and his team have organized a one-day conference here in San Francisco called (appropriately enough) Customer Service is the New Marketing. The event takes place on February 4th, and is focused on imparting some important ideas about “how smart organizations are turning customer service from just a cost center into an engine for building culture and creating evangelists.”

The speaker list looks great; in particular, I’m looking forward to listening to Alex Frankel (who’s book, Punching In, I’ve been greatly enjoying) and Michael Murphy, head of customer service for Virgin (APers are HUGE fans of Virgin America’s airline experience). As a favor to readers of the Adaptive Path blog, Satisfaction is offering a 25% discount code for registration; just type in PATH when you get prompted.

Brandon Schauer, myself, and a few additional members of the AP team will be in attendance. We hope to see you there.

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This entry was posted on Monday, January 14th, 2008 at 11:45 am and is filed under Friends of Adaptive Path, Upcoming Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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