middle age on the web
by Brandon SchauerWharton business school’s recent article on Monster.com describes what decisions monster.com is making as it finds itself in ‘middle age,’ when the old competitors have made way for new ones (LinkedIn, Craigslist):
- Grow internationally — even though they face local competition in other markets like Europe, India, China, and Mexico
- Re-diversifying into more types of businesses and brands — they sold off other businesses in the late 90’s to focus on Monster, but recently diversified to now own Tickle.com, Military.com, FastWeb and others.
Wharton faculty suggest other decisions Monster will still need to make:
- how to protect itself from low-price, high-volume Craigslist who posts twice as many jobs at a much lower price
- how to “address the cyclical nature of recruiting” — web job seekers, “are more likely to change jobs and less likely to be unemployed than non-wired job-seekers”
Sadly, the approach recommended to address the latter bullet is, “create a social networking site,” a popular panacea that’s easy to list and hard to do right.
This entry was posted
on Thursday, October 4th, 2007 at 9:07 am and is filed under Experience strategy, Product Management.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
This post is licensed under a Attribution-Noncommercial-No Derivative Works 3.0 Unported License.
October 4th, 2007 at 9:19 am
[...] You can read the rest of this blog post by going to the original source, here [...]
October 12th, 2007 at 8:43 am
And now Monster is going to open up an API, Facebook style, to allow for more growth and unanticipated extension.