Adaptive Path Blog

There were lots of poster sessions at Ubicomp – but I have to give props to my friend, Mirjana Spasojevic of the Nokia Research Center in Palo Alto for presenting my favorite demo/poster.

Nokia has developed an image recognition technology called Point and Find. Using the camera functionality on a mobile phone, Point and Find identifies objects through image recognition and provides users with associated information.

Similar in functionality to QR codes, Point and Find is a technology I believe has a lot of promise in unlocking the potential of the mobile web. It epitomizes the “Uniquely Mobile” design principle – it’s quick, easy, and can provide internet information without the hassle of text entry through the keypad and maneuvering internet content based on the PC search interaction model.

As with any emerging technology, Point and Find is a little buggy and identifying and enabling the actions people want to take after they identify and image will be essential in refining this technology. Nonetheless – it’s exciting stuff!

This entry was posted on Saturday, September 22nd, 2007 at 1:43 pm and is filed under Conference commentary, Mobile, Trends, Uncategorized, user research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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