The Writing on the Wall
by Henning FischerTwo years after it launched, the New York Times pulls the plug on TimesSelect. Their rationale?
“Since we launched TimesSelect in 2005, the online landscape has altered significantly. Readers increasingly find news through search, as well as through social networks, blogs and other online sources. In light of this shift, we believe offering unfettered access to New York Times reporting and analysis best serves the interest of our readers, our brand and the long-term vitality of our journalism.”
I’m happy to see the Times reconsider its poor decision making. It’s refreshing to see an older, more established organization begin to question fundamental assumptions about its business and brand. What continues to mystify me is that it took two years to see the writing on the wall.
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on Tuesday, September 18th, 2007 at 9:42 am and is filed under Experience strategy, Idealism, uncensored, Management, The Big Picture, What were they thinking?, media.
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September 18th, 2007 at 3:31 pm
[...] Henning Fischer at Adaptive Path says: “It’s refreshing to see an older, more established organization begin to question fundamental assumptions about its business and brand. What continues to mystify me is that it took two years to see the writing on the wall.” (Link) [...]