Why We Need To Manage Experience
by petermeIn the discussions around experience design, there tend to be two points of focus — either around the methods and practices of experience design (research! prototyping! tons and tons of Post-It Notes!), or around the importance of Design Thinking to inform business strategy. While both are valuable, neither are sufficient for accomplishing what is probably the single hardest part of experience design: getting great experiences out into the world.
The unsung heroes are those folks who shepherd projects through an organization, demonstrating the value of an experience design approach, ensuring that their product maintains quality in the face of competing priorities. Such shepherding is hard, but is necessary for design to succeed.
This is why we created the MX Conference. MX stands for Managing Experience. It exists to fill the void between the practical discussions craft, and the hand-wavey discussions of The Power Of Design. The event is focused on helping people understand what it takes to get great experiences out into the world, in the process building a community of folks addressing similar challenges.
MX-San Francisco, which took place last February, was a remarkable success for us. It sold out, received some of our best evaluation scores, and established a community of peers. The podcasts from that event are some of the most listened-to and highest-rated on IT Conversations, demonstrating the power of these ideas.
We’ve recently launched the page for MX East, taking place October 22-23 just outside Philadelphia. We’ve brought back the top speakers from the first MX, and added a slew of new presenters, including Joshua Wesson, CEO of innovative wine merchant Best Cellars, Khoi Vinh, design manager at The New York Times, Kim Goodwin, VP of Design at Cooper, and many more.
We’re changing things up a bit by locating the event in a retreat atmosphere, at Normandy Farm. Only 35 minutes from Philadelphia International Airport, it’s a world away from the hassle and distractions of your working life, and will allow you to really connect with your peers facing similar challenges. To encourage sticking around, we’re offering a complete turnkey package — pay one price, and your hotel, meals, and event are all included.
The conference is produced by Procreation Design Works, who put on a little event you may have heard of called TED. We’re excited to have them join our team to deliver a conference experience that goes above and beyond the norm.
Registration is open. Use the promotional code BLOG for an additional 10% off. The first event sold out, and seating is limited this time as well.
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on Thursday, July 26th, 2007 at 10:20 am and is filed under Adaptive Path, Experience design, Experience strategy, MX East, Management, Plugs.
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