I order pizza because I am hungry.
by Sarah B.Brandon tells this story:
“When Domino’s Pizza did research to find out why customers ordered pizza, they expected to find data points like ‘to spend more time with my family’ or ‘convenience.’ Instead they found ‘because I’m hungry.’ “
Sometimes you just want a slice of pizza.
The other night, NPR had a piece on the iPhone, features and simplicity. The jist? People think music players, fancy touchscreens, and syncable address books on phones are cool and all but wouldn’t it be nice if, when you need to call someone, no matter where you are, you just can?
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on Thursday, June 28th, 2007 at 11:09 am and is filed under Idealism, uncensored, Mobile, Trends.
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June 28th, 2007 at 11:54 am
This reminds me of Faaborg’s post earlier this week, where he mentions Kamen interviewing people in wheelchairs. They wanted “mundane” things while Kamen thought they’d want to “travel up and down stairs.”
Maybe folks don’t know what they want and expect us to think/innovate for them. Maybe folks have great ideas, but we don’t think they’re sexy enough.
It’s likely a little from column A, a little from column B, and so on til at least S or T…