TechCrunch On the Plazes relaunch
by Ryan FreitasOver at TechCrunch, Nick Gonzalez does a good job of highlighting some of the primary features from the upcoming relaunch of Plazes. After spending a bunch of time in Berlin over the past few months working with the Plazes team, it’s great to see the product we collaborated on get some pre-release buzz.
In writing up what has changed between versions, Nick points out many of the frustrations that Plazes originally brought Adaptive Path in to help resolve. In pushing to simplify the product, AP helped Plazes build something that was a truer expression of their desire to facilitate interactions between people out there in the real world. We helped them to clean up how people interacted with the platform across channels in the hope of making it useful, consistent, and something that fit in nicely with behaviors their users were already engaged in.
Incidentally, the “simplification” that Adaptive Path and Plazes were able to pull off wound up forming the ideas at the heart of my Future of Web Design presentation from last month. The deck and the podcast are both hosted at the FOWD site.
The Plazes crew has unveiled the new version to a handful of preview users, and is still tightening bolts and touching up paint. I wish them luck with the final pre-launch activities, and look forward to the unveiling.
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June 2nd, 2007 at 4:48 am
[...] just left the beta phase and put a newly designed website online, created with help of Adaptive Path. They have been TechChrunched and ran into some problems with the new Plazer tool for the Mac [...]