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The Cult of Innovation Now Online

by Dan

My BusinessWeek editorial The Cult of Innovation is no longer premium content, so it is freely available online for all to read. An excerpt:

What’s needed isn’t always the new or the unique, and it certainly isn’t always more, as in more features, more gizmos, more newness. Sometimes it’s less. Nintendo’s Wii, for instance, has far fewer features than Sony’s PS3, and yet the Wii is such a joy to use that it has been far outselling the PS3. So, sometimes it requires answering the simple but all-important question: Do people really need this? Or, more important, would this product enrich someone’s life?

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