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Looking into the Future

by Ryan Freitas

Carson Systems was kind enough to invite me to speak at their Future of Web Design conference in London last week. I took the opportunity to do some thinking about what trends I think are starting to emerge, and what role experience designers (and UCD principles) will play in what’s about to happen.

During my work on Plazes, what I realized was that a lot of new products out there are finding it necessary to change directions from the goals they had at launch. These are teams like Riya (now Like) and Topix, who are eschewing traditional iterative development in favor of extreme redefinition of their offering and its value to the audience.

The audience for FOWD was very diverse, but the presentation that emerged from my thoughts on product redefinition wound up being pretty warmly received. I framed my thoughts with some parallels to evolutionary biology, and tried to give some helpful tactics for how experience designers might go about preparing their team and their product for the “punctuation” that redefinition can cause.

You can download the slides from the talk, “User-Centered Design Principles for Evolving Products” here. Huge thanks to the Carson folks for the opportunity and the hospitality, and thanks to everyone in the audience for the kind reception.

2 Responses to “Looking into the Future”

  1. black swans and punctuation « Second Verse Says:

    [...] 25th, 2007 I was able to get my Future of Web Design presentation posted over at the Adaptive Path blog. Additionally, I’m hearing that there’ll be a podcast of the talk made available [...]

  2. black swans and punctuation « Second Verse Says:

    [...] 25th, 2007 I was able to get my Future of Web Design Slides posted over at the Adaptive Path blog. You can download them if you’d like to see my ideas about how radical reinvention can be [...]

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