Adaptive Path Blog

Carson Systems was kind enough to invite me to speak at their Future of Web Design conference in London last week. I took the opportunity to do some thinking about what trends I think are starting to emerge, and what role experience designers (and UCD principles) will play in what’s about to happen.

During my work on Plazes, what I realized was that a lot of new products out there are finding it necessary to change directions from the goals they had at launch. These are teams like Riya (now Like) and Topix, who are eschewing traditional iterative development in favor of extreme redefinition of their offering and its value to the audience.

The audience for FOWD was very diverse, but the presentation that emerged from my thoughts on product redefinition wound up being pretty warmly received. I framed my thoughts with some parallels to evolutionary biology, and tried to give some helpful tactics for how experience designers might go about preparing their team and their product for the “punctuation” that redefinition can cause.

You can download the slides from the talk, “User-Centered Design Principles for Evolving Products” here. Huge thanks to the Carson folks for the opportunity and the hospitality, and thanks to everyone in the audience for the kind reception.

This entry was posted on Monday, April 23rd, 2007 at 5:42 pm and is filed under Experience Design, Experience Strategy, Product Design, Trends, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.