Comments on: peterme on retail customer experiences http://www.adaptivepath.com/blog/2007/03/22/peterme-on-retail-customer-experiences/ Adaptive Path Blog Sat, 06 Sep 2008 23:57:20 +0000 http://wordpress.org/?v=2.6.1 By: john http://www.adaptivepath.com/blog/2007/03/22/peterme-on-retail-customer-experiences/#comment-61362 john Sat, 24 Mar 2007 07:54:04 +0000 http://www.adaptivepath.com/blog/2007/03/22/peterme-on-retail-customer-experiences/#comment-61362 The companies that peter puts down actually has invested in and has improved their customer experiences over the years. Sure, there's a lot of room for improvement but to say these companies see their stores as just distribution channels is too generalizing. 1) address Walmart welcoming RV'ers to their parking lots(I think this can be compared to an offline meetup.com) 2) look at bestbuy's customer centricity initiatives...particularly understanding their customer ( through some advanced observational technoques) then adapting their stores to address the needs of these customers....maybe you're waiting at the genius bar too much to see this happening but these companies have seen the need and are trying to improve their customer experience. The companies that peter puts down actually has invested in and has improved their customer experiences over the years. Sure, there’s a lot of room for improvement but to say these companies see their stores as just distribution channels is too generalizing.

1) address Walmart welcoming RV’ers to their parking lots(I think this can be compared to an offline meetup.com) 2) look at bestbuy’s customer centricity initiatives…particularly understanding their customer ( through some advanced observational technoques) then adapting their stores to address the needs of these customers….maybe you’re waiting at the genius bar too much to see this happening but these companies have seen the need and are trying to improve their customer experience.

]]> By: The product experience at inspire design: architecture, graphics and retail design http://www.adaptivepath.com/blog/2007/03/22/peterme-on-retail-customer-experiences/#comment-60993 The product experience at inspire design: architecture, graphics and retail design Fri, 23 Mar 2007 08:49:08 +0000 http://www.adaptivepath.com/blog/2007/03/22/peterme-on-retail-customer-experiences/#comment-60993 [...] designers we’re always preaching that retail should be an experience, Peter Merholz from from Adaptive Path takes this further, telling us the product should be the experience. I’d go along with that [...] [...] designers we’re always preaching that retail should be an experience, Peter Merholz from from Adaptive Path takes this further, telling us the product should be the experience. I’d go along with that [...]

]]> By: jz http://www.adaptivepath.com/blog/2007/03/22/peterme-on-retail-customer-experiences/#comment-60846 jz Thu, 22 Mar 2007 22:30:43 +0000 http://www.adaptivepath.com/blog/2007/03/22/peterme-on-retail-customer-experiences/#comment-60846 It's funny that the interview is titled, "The Product Is the Experience" on the Dealerscope site. I thought the point Peter was making was exactly the opposite... It’s funny that the interview is titled, “The Product Is the Experience” on the Dealerscope site. I thought the point Peter was making was exactly the opposite…

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