Gap: Fire Your Advertising Agency, Make Better Clothes
by DanFirst it was the Audrey Hepburn debacle. Now it is the boyfriend trouser campaign set to Ethel Merman songs? My wife’s response: “Eww, who wants to wear their boyfriend’s pants?” The tagline “khakis with attitude” is equally absurd. Khakis don’t have attitude, people! This will not stop ten quarters of declining sales.
At least they have finally figured out which parking space is theirs. (Gap owns the building next to Adaptive Path.)
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March 27th, 2007 at 2:36 pm
Boyfriend Trouser
I saw the ad first online [via] and haven’t seen them on tv yet. I thought the commercial was pretty stupid even if the actors are engaging.
Then I flipped through the print ad online. My thoughts, Oh, Kyra Sedgwrick, I love her.*. I totally dis…
March 29th, 2007 at 10:36 am
The women is a spastic dancer, but he can dance. Turn off the music watch her dance and you’ll gringe. If women are the target consumer then this is not good. Because it is insulting implying woman can’t do anything better then men and can’t even dance as well. They could of hired a cute, sexy, GOOD dancer and the commercial would have been better. It would have given me a good proud woman feeling not a yucky feeling. It sends a message that her boyfriend thinks she’s cute because she’s hopeless and will never be as good as him. I think guys like it because they can’t tell she’s a bad dancer. I hope it’s not because they like the idea that she’ll never be as good as her boyfriend, she’ll just be cute and sexy. I quess it doesn’t matter anyways because I don’t like the pants.
March 29th, 2007 at 10:59 am
The woman is actress Claire Daines.