Adaptive Path Blog

I’m pleased to be conducting Adaptive Path’s first online seminar on April 5th: ‘Showing the Value of UX‘. The seminar is geared towards people who are entering a point in their careers where they need to understand and communicate about both sides of the equation: UX and business value.

The seminar starts with a deep exploration on the connections between UX and business value, then progresses to a series of principles and tools that you can use to connect User Experience to real business impact.

‘Showing the Value of UX’ is similar to material that I’ve presented and honed at prior conferences on design, business, and management, and so it’s exciting to be able to share these approaches and methods with you directly at your place of work.

Elaine Cohen, Director of IA at Ruder Finn, just wrote me to ask, “Is your seminar focused on how to sell UX to your company?” Rather than selling UX, the seminar focuses more on how to integrate it with your company. The material we’ll go over touches on this in a couple of ways: [1] I’ll share some models of how UX can be integrated into business processes to improve the UX-team’s perception, accountability, and role in the project selection process. [2] We’ll walk through design methods that create better dialog between you and your business parters, resulting in better experiences that also create greater economic value.

I find that when a UX team is able to see the connections between their work and business value, the selling becomes much less challenging because both you and the rest of the business are working towards the same ends.

I look forward to taking this material online, and talking with many of you during the extended Q&A sessions both during and after the presentation. Here’s where you can register »

This entry was posted on Thursday, March 15th, 2007 at 11:13 am and is filed under Management, ROI/Business Value, Upcoming Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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