Tracking the digital initiatives of magazines
by Kate RutterAdaptive Path works with a variety of media clients. So this interesting list caught my interest…it’s the Magazine Publishers of America consolidated list of digital initiatives.
Culled from news items and press releases, the list works in interesting ways:
- Want to see what initiatives a magazine or media group is investing in? Start at the top.
- Want to see what initiatives are (or should be) live and how they turned out? Start at the bottom.
If you work in interactive media, this is a list to keep an eye on.
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on Tuesday, March 6th, 2007 at 12:58 am and is filed under Experience strategy, Trends.
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March 25th, 2007 at 6:58 am
Its a pity that only larger titles are been targeted. Having worked as an advertising & accounts manager for a small publishing house. I see the real benefit of digital magazines as a tool that will incresae revenue not through online subscription but through reducing marketing & admin costs by replacing traditional mailshots with digital editions that can mareketed to potential advertisers through the web. Also will help reduce the leadtime in reducing the potential client to their publication.
Due to the pricing for most digital magazine service providers it is difficult for smaller companies to justify the cost.
What lead us to launching 3DIssue is that publishers already have the skills (their graphic designers) to convert press ready pdfs into digital magazines, they were simply looking for a conversion & presentation tool.