More on scaling the Starbucks experience…
by petermeWe wrote about it last week, and today the Los Angeles Times offers a thoughtful opinion on “Starbucks’ ‘venti’ problem”.
This entry was posted
on Sunday, March 4th, 2007 at 5:43 pm and is filed under Experience strategy, Management, Service Design.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
This post is licensed under a Creative Commons Attribution 3.0 Unported License.
March 4th, 2007 at 6:28 pm
I’m not finding fault with this article as a simple description of the existing conditions of some certain business venues, but I don’t read it as meaningful lesson of what any of the mentioned companies should have done or should do in the future. I read it as an armchair review of chosen examples to suggest a thesis, but does not propose any plan of action.
I don’t know exactly what “scaling” is, but I do know ” big”. I remember neighborhood markets, bakeries, service stations. That’s a good one: service stations; Sohio. Free air, water and fuel pumping at about ten cents a gallon. There’s been a lot of big and merging going on since those days. And no complaints from the stockholders.
Trader Joe’s is cute, but MacDonald’s is beautiful.