http://www.adaptivepath.com/blog/2007/02/13/synthesizing-mx-in-two-sentences/ Adaptive Path Blog Fri, 21 Nov 2008 07:19:46 +0000 http://wordpress.org/?v=2.6.3 http://www.adaptivepath.com/blog/2007/02/13/synthesizing-mx-in-two-sentences/#comment-51315 adaptive path » blog » blog archive » Can the Starbucks experience scale? Wed, 28 Feb 2007 17:57:36 +0000 http://www.adaptivepath.com/blog/2007/02/13/synthesizing-mx-in-two-sentences/#comment-51315 [...] Brandon says: The described progression of choices (no matter who wrote it) is reminiscent of the issues we heard at the MX Conference about how over-reliance on bucket testing and other decision-making tools can lead to a short-term ROI wins but long-term lapses in focus. By making many smaller, logical decisions you may end up painting yourself into a corner, unsure how you got there. [...] [...] Brandon says: The described progression of choices (no matter who wrote it) is reminiscent of the issues we heard at the MX Conference about how over-reliance on bucket testing and other decision-making tools can lead to a short-term ROI wins but long-term lapses in focus. By making many smaller, logical decisions you may end up painting yourself into a corner, unsure how you got there. [...]

]]> http://www.adaptivepath.com/blog/2007/02/13/synthesizing-mx-in-two-sentences/#comment-47529 Adaptive Path MX 2007 Recap Sat, 17 Feb 2007 23:57:47 +0000 http://www.adaptivepath.com/blog/2007/02/13/synthesizing-mx-in-two-sentences/#comment-47529 [...] Peter Merholz [via Adaptive Path Blog] [...] [...] Peter Merholz [via Adaptive Path Blog] [...]

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