Adaptive Path Blog

One of the challenges of focusing on experience strategy — a long-term product vision created to last beyond a single design iteration — is that sometimes you have to wait a long time to see your work pay off. There are always the little changes that can happen right away, but it can take time for organizations to get all the pieces in place for a big strategic shift. So we were very happy to see the experience strategy that we created a while back for Crayola.com take a big step forward with their recently launched redesign. It’s fun to see our exploration of what a compelling brand like Crayola could do in the digital medium come to fruition, and it’s even more fun to know the innovations they still have up their sleeves for future releases.

This entry was posted on Wednesday, January 31st, 2007 at 11:47 pm and is filed under Adaptive Path, Experience strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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