Comments on: The Target pill bottle isn’t a bottle, it’s a system

By: UX Intensive Minneapolis 2008 » Blog Archive » Details from the Design Strategy day

Tue, 17 Jun 2008 04:36:05 +0000

[...] blog post detailing one of my examples of experience strategy, the Target ClearRX drug delivery system. There’s several links within to articles and the backstory behind the pill bottle [...]

By: UX Intensive San Francisco 2008 » Blog Archive » References from Design Strategy

Thu, 21 Feb 2008 01:51:56 +0000

[...] blog post detailing one of my examples of experience strategy, the Target ClearRX drug delivery system. There’s several links within to articles and the backstory behind the pill bottle [...]

By: Ambidextrous Blog » Medical products getting makeovers

Ambidextrous Blog » Medical products getting makeovers — Wed, 20 Feb 2008 09:36:36 +0000

[...] kits also reminds us of 2005’s redesigned Target Pill bottle. Adaptive Path’s Brandon Schauer explains that bottle as the tip of a system design iceberg. The bottle isn’t just just as graphic and industrial design, but a whole system design that [...]

By: UX Intensive: Focus: How to Generate Real Business Value « schblog!

UX Intensive: Focus: How to Generate Real Business Value « schblog! — Thu, 30 Aug 2007 17:29:47 +0000

[...] See: History of Target Clear RX [...]

By: Brandon Schauer · Why I heart ClearRx

Brandon Schauer · Why I heart ClearRx — Sat, 18 Aug 2007 00:56:02 +0000

[...] pharmacy strategy from the outside in that really got me excited. Since then, I’ve blogged about it, I’ve included the story in many of my public presentations, and I interviewed Deborah as a [...]

By: adaptive path » blog » blog archive » Interview with UXWeek Speaker Deborah Adler, designer of Target’s ClearRx pill bottle

Mon, 06 Aug 2007 16:31:57 +0000

[...] you didn’t just change the pill bottle’s packaging; you worked with Target to make it into a full system. For example, Target changed how it trained pharmacists. Target changed their IT systems that drove [...]

By: Brandon Schauer · background on business to buttons

Brandon Schauer · background on business to buttons — Thu, 14 Jun 2007 00:46:09 +0000

[...] A blog post detailing one of my examples of experience strategy, the Target ClearRX drug delivery system [...]

By: Spunlogic Blog » Blog Archive » Designing Leapfrog Experiences

Spunlogic Blog » Blog Archive » Designing Leapfrog Experiences — Wed, 23 May 2007 15:32:03 +0000

[...] Think Systems—And Leverage Them Perhaps my favorite part of the presentation, Peter described how a customer experiences not just a product but a system. The system is comprised of the brand/company’s processes, or channels (web, paper, IVR / call center, store, etc.), or more. The product is just an interface to access the system. For example, the iPod itself doesn’t have much functionality. It’s the iPod device (to access the media) and iTunes software (to manage and buy the media) together that make the system, albeit a system Apple tightly controls. A more complicated but still tightly controlled system is Target’s prescription bottle and communication system. [...]

By: adaptive path » blog » blog archive » Reason to Join Us at UX Week (#1): Deborah Adler and the Target Pill Bottle

Mon, 07 May 2007 17:17:17 +0000

[...] have some serious Deborah Adler fans floating around the Adaptive Path offices and are excited to have Deborah keynote day two of this [...]

By: Make your product part of a system: How To Be A Good Product Manager: Product management tips

Wed, 28 Feb 2007 12:15:54 +0000

[...] Peter’s colleague Brandon Schauer provides another example of an effective system — the Target pill bottle. In this case, it’s not part of a system like how the iPod and iTunes are, but part of a system with other IT systems and pharmaceutical systems. All of those need to be working in harmony to provide the added value that the consumer receives. [...]