What’s in a definite article?
by petermeWatch Steve Jobs’ iPhone keynote. Or watch Steve Jobs’ original introduction of iPod. Or read copy on Apple’s site about iMac. What’s missing? Why, English’s most common word.
What does that do for those products? It anthropomorphizes them. As this discussion of Segway demonstrates, anthropomorphization of objects is important to Steve.
Affixing a definite article relegates a device to simple object status. Without it, “iPod,” “iMac,” “iPhone” are not labels, but names, which provides familiarity, strengthening emotional connections between device and its owner.
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January 22nd, 2007 at 7:34 pm
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January 26th, 2007 at 9:14 am
Do you think this will make my Wikipedia stocks rise?
http://iam.always.online.fr/tr.php?wordid=2315
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the death of a good idea
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