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	<title>Comments on: Calling all experience strategies</title>
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	<link>http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/</link>
	<description>Adaptive Path Blog</description>
	<pubDate>Thu, 20 Nov 2008 12:33:05 +0000</pubDate>
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		<title>By: Cornelius' Entrepreneurial Thoughts</title>
		<link>http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-167502</link>
		<dc:creator>Cornelius' Entrepreneurial Thoughts</dc:creator>
		<pubDate>Sun, 02 Dec 2007 20:15:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-167502</guid>
		<description>&lt;strong&gt;Experience is the Product - Designing Products That Make Customers Happy and Passionated...&lt;/strong&gt;

Peter Merholz gave an exciting talk about product experience called &#8220;Experience is the Product&#8220;. He is president of Adpative Path, one of the leading consulting companies when it comes to product experience strategy and design. Why is the e...</description>
		<content:encoded><![CDATA[<p><strong>Experience is the Product - Designing Products That Make Customers Happy and Passionated&#8230;</strong></p>
<p>Peter Merholz gave an exciting talk about product experience called &#8220;Experience is the Product&#8220;. He is president of Adpative Path, one of the leading consulting companies when it comes to product experience strategy and design. Why is the e&#8230;</p>
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		<title>By: Andrew</title>
		<link>http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-109850</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Thu, 09 Aug 2007 11:52:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-109850</guid>
		<description>"i think that is an A wing."-i feel the same</description>
		<content:encoded><![CDATA[<p>&#8220;i think that is an A wing.&#8221;-i feel the same</p>
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		<title>By: Designing for Hackability at Like It Matters</title>
		<link>http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-66880</link>
		<dc:creator>Designing for Hackability at Like It Matters</dc:creator>
		<pubDate>Tue, 03 Apr 2007 13:09:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-66880</guid>
		<description>[...] We&#8217;re not just designing the potential experience on our page.  Nor are we talking about designing an experience system, per se, as Peter has been talking about.  More like, we are designing for the sandbox, but the [...]</description>
		<content:encoded><![CDATA[<p>[...] We&#8217;re not just designing the potential experience on our page.  Nor are we talking about designing an experience system, per se, as Peter has been talking about.  More like, we are designing for the sandbox, but the [...]</p>
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		<title>By: Techmeme: A Study in Creating Page Value at Like It Matters</title>
		<link>http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-66448</link>
		<dc:creator>Techmeme: A Study in Creating Page Value at Like It Matters</dc:creator>
		<pubDate>Mon, 02 Apr 2007 13:53:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-66448</guid>
		<description>[...] are increasingly turning from an obsessive focus on page creation to interaction design, overall experience design and designing for the truly distributed nature of Web services in all its many modes.  This, also [...]</description>
		<content:encoded><![CDATA[<p>[...] are increasingly turning from an obsessive focus on page creation to interaction design, overall experience design and designing for the truly distributed nature of Web services in all its many modes.  This, also [...]</p>
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		<title>By: adaptive path &#187; blog &#187; blog archive &#187; Embodied Experience Strategies</title>
		<link>http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-43210</link>
		<dc:creator>adaptive path &#187; blog &#187; blog archive &#187; Embodied Experience Strategies</dc:creator>
		<pubDate>Mon, 05 Feb 2007 00:32:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-43210</guid>
		<description>[...] Earlier this year, I put out a call for experience strategies, clearly articulated touchstones that guide product design and development from an experiential point of view. The examples I gave were of Flickr&#8217;s About Page, Google Calendar&#8217;s vision, and Kodak&#8217;s slogan, &#8220;You Press The Button, We Do The Rest.&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] Earlier this year, I put out a call for experience strategies, clearly articulated touchstones that guide product design and development from an experiential point of view. The examples I gave were of Flickr&#8217;s About Page, Google Calendar&#8217;s vision, and Kodak&#8217;s slogan, &#8220;You Press The Button, We Do The Rest.&#8221; [...]</p>
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		<title>By: What&#8217;s Your Experience Strategy? at Like It Matters</title>
		<link>http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-38815</link>
		<dc:creator>What&#8217;s Your Experience Strategy? at Like It Matters</dc:creator>
		<pubDate>Tue, 23 Jan 2007 19:07:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-38815</guid>
		<description>[...] Peter Merholz takes that task and focuses it on what experience we&#8217;re trying to cultivate for end-users by creating a user-focused mantra he and his AP colleagues are calling the experience strategy. Experience strategies are clearly articulated touchstones to guide product teams in all the decisions they make about technology and features. An experience strategy defines a product requirement from the perspective of the user, and what they want to accomplish, achieve, do. Along with the example from Google, another favorite experience strategy from mine is written on the About Page for Flickr. There, you’ll see two statements that capture all that Flickr is about, and that have clearly guided that service’s development: [...]</description>
		<content:encoded><![CDATA[<p>[...] Peter Merholz takes that task and focuses it on what experience we&#8217;re trying to cultivate for end-users by creating a user-focused mantra he and his AP colleagues are calling the experience strategy. Experience strategies are clearly articulated touchstones to guide product teams in all the decisions they make about technology and features. An experience strategy defines a product requirement from the perspective of the user, and what they want to accomplish, achieve, do. Along with the example from Google, another favorite experience strategy from mine is written on the About Page for Flickr. There, you’ll see two statements that capture all that Flickr is about, and that have clearly guided that service’s development: [...]</p>
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		<title>By: The Film Diva</title>
		<link>http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-36269</link>
		<dc:creator>The Film Diva</dc:creator>
		<pubDate>Fri, 12 Jan 2007 19:59:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-36269</guid>
		<description>Great post. I'm inspired to write a post about how movies are a RW example of "experience strategies."  Filmmakers always talk about how audiences experience the "ride" of a film, especially during production and post-production.  I will make sure I link back.</description>
		<content:encoded><![CDATA[<p>Great post. I&#8217;m inspired to write a post about how movies are a RW example of &#8220;experience strategies.&#8221;  Filmmakers always talk about how audiences experience the &#8220;ride&#8221; of a film, especially during production and post-production.  I will make sure I link back.</p>
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		<title>By: Adam Richardson</title>
		<link>http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-35693</link>
		<dc:creator>Adam Richardson</dc:creator>
		<pubDate>Wed, 10 Jan 2007 05:59:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-35693</guid>
		<description>Aren't these missions or visions, rather than strategies?

A mission is: win the war. Strategies are used to help you accomplish the mission, and missions can be accomplished or not by choice of strategy and ability to execute the strategy. But strategies are not the same as the mission, and different strategies can be used toward the same goal. In the business world, I think customers often make product choices based on how different strategies lead to different products, even though at the macro level the goals of the manufacturers of those products might be largely the same.</description>
		<content:encoded><![CDATA[<p>Aren&#8217;t these missions or visions, rather than strategies?</p>
<p>A mission is: win the war. Strategies are used to help you accomplish the mission, and missions can be accomplished or not by choice of strategy and ability to execute the strategy. But strategies are not the same as the mission, and different strategies can be used toward the same goal. In the business world, I think customers often make product choices based on how different strategies lead to different products, even though at the macro level the goals of the manufacturers of those products might be largely the same.</p>
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		<title>By: Moustache &#187; Reason #417 every decent User Experience Designer steals shamelessly from Flickr</title>
		<link>http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-35299</link>
		<dc:creator>Moustache &#187; Reason #417 every decent User Experience Designer steals shamelessly from Flickr</dc:creator>
		<pubDate>Fri, 05 Jan 2007 08:21:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-35299</guid>
		<description>[...] Thanks to the Adaptive Path blog for pointing out this great page. Technorati Tags: user experience UX flickr web design web2.0 [...]</description>
		<content:encoded><![CDATA[<p>[...] Thanks to the Adaptive Path blog for pointing out this great page. Technorati Tags: user experience UX flickr web design web2.0 [...]</p>
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		<title>By: Daniel Szuc</title>
		<link>http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-35298</link>
		<dc:creator>Daniel Szuc</dc:creator>
		<pubDate>Fri, 05 Jan 2007 08:00:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.adaptivepath.com/blog/2007/01/04/calling-all-experience-strategies/#comment-35298</guid>
		<description>http://www.pandora.com/corporate/ - "At Pandora Media™ (formerly Savage Beast Technologies™), we have a single mission: To help you discover new music you'll love." 

And they do!</description>
		<content:encoded><![CDATA[<p><a href="http://www.pandora.com/corporate/" rel="nofollow">http://www.pandora.com/corporate/</a> - &#8220;At Pandora Media™ (formerly Savage Beast Technologies™), we have a single mission: To help you discover new music you&#8217;ll love.&#8221; </p>
<p>And they do!</p>
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