Podcast: A discussion with Tim Brown, CEO of IDEO
by Brandon SchauerWhen thinking about using design to lead change within your organization, it’s hard to not to consider the works of innovation and design consultancy IDEO. Tim Brown, president and CEO of IDEO, will be kicking off day two of Adaptive Path’s MX Conference — a conference on managing experience through creative leadership.
In this short podcast (download), Tim packs in multiple insights on:
- selling experience within organizations
- the new opportunities for design managers
- prototyping experiences
- engaging with user generated content (note Times Magazine’s Person of the Year)
- and his work with the Acumen Fund
For more thinking from Tim, also see his Fast Company article, ‘Strategy By Design‘, and join us at the MX Conference February 12-13 in San Francisco. Tim will be joined by Caterina Fake from Flickr, notable author Scott Berkun, Jennie Winhall of the UK Design Council, Doug Beaudet and Sara Ulius-Sabel from Whirlpool, and more.
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on Monday, December 18th, 2006 at 1:57 pm and is filed under Adaptive Path, Conversations, Design leaders, Management, Podcasts.
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January 3rd, 2007 at 8:40 pm
[...] Before the holidays, Brandon interviewed IDEO’s CEO Tim Brown about the challenges of bringing an experience perspective to organizations, the need for cross-channel and cross-disciplinary design work, and the use of narrative to prototype experiences. Today, we posted a transcript of that interview. [...]