Retail experience design in action
by Jesse James GarrettNext week’s near-simultaneous launches of Sony’s PlayStation 3 and Nintendo’s Wii console present a huge challenge for retail stores trying to satisfy eager gamers. To deliver a better experience to customers, Best Buy has distributed a “playbook” to its stores detailing the business value of managing the experience, providing best practices for handling the crowds on launch day, and even mapping out the customer’s path through the store and where to have employees stationed to answer questions.
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on Friday, November 10th, 2006 at 11:45 am and is filed under Service Design, retail.
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