Adaptive Path Blog

Intersections are exciting, infuriating, wondrous, and dangerous places. Roads, vehicles, people, and destinies all come together and are forced to deal with one another. 60% of all traffic accidents occur at intersections and many cities were founded at crossroads. With that in mind, it’s no surprise that Grant McCracken’s blog sitting at the intersection of anthropology and economics is quite a fascinating place. He always has something insightful to say about design, marketing, research, business, and culture. I especially love his “case study” style posts like these recent ones on “the new advertising” and the Zaltman research method. Note, though he may seem a bit academic/esoteric at times, it’s worth it. I recently met the man at the EPIC conference, an intersection between ethnography and industry, where he was directing traffic and stirring up trouble in the best way possible.

This entry was posted on Tuesday, October 31st, 2006 at 10:33 am and is filed under People you should know about, user research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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