Signposts for the Week
by Adaptive PathMichael Bierut talks about the difficulty of describing the creative process in a statement of work.
“The other day I was looking at a proposal for a project I finished a few months ago. The result, by my measure and by the client’s, was successful. But guess what? The process I so reassuringly put forward at the outset had almost nothing to do with the way the project actually went. What would happen, I wonder, if I actually told the truth about what happens in a design process?”
Some guidance on selecting which Software as a Service is right for you.
Technology iconoclast Nick Carr sets his sites on innovation in an WSJ interview.
“The danger is that companies can come to believe that innovation is a universal good and that they should be innovating everywhere in their company. They lose sight of the fact that innovation isn’t free, that innovation actually is quite expensive and quite risky… You want to make sure that you innovate in those few areas where innovation can really pay off and create a competitive advantage and not innovate in other areas where it won’t pay off.”
Niko Nyman is “tired of Wow” in mobile design.
“Wow is short-lived. It’s a selling point, not an usability argument… But my gut feeling tells me Wow fares well in short-term user testing. If the wow is in place, a week or two of testing easily confirms that people are enthusiastic about a product. In a longer test term, let’s say six months, the wow wears off. The early enthusiasm over a cool new toy disappears when you actually need to use it for other than showing off to your friends.”
Who is Jonathan Ive?
“[H]is design process revolves around intense iteration — making and remaking models to visualize new concepts. “One of the hallmarks of the team I think is this sense of looking to be wrong,” said Ive at Radical Craft. “It’s the inquisitiveness, the sense of exploration. It’s about being excited to be wrong because then you’ve discovered something new.”
All those Pantone colors are REAL-LIFE colors, as illustrated by this Flickr group.
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