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Process-Oriented

by Henning Fischer

Not to pick on my people, but Germans can be a little process-oriented from time to time. This comes from Kettner, a supplier of hunting equipment:

“Dear Kettner Customer,

We are restructuring our logistics operations so that we may serve you even more quickly in the future. As a result of this thorough process, this page is under construction.”

I can appreciate Kettner wanting to supply my (non-existent) hunting needs with greater speed. Their corporate motto is “Competence in hunting.” Sadly, they don’t seem to be too competent with the customer experience.

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