Adaptive Path Blog

A few days ago, Mike Madaio pointed out something the Adaptive Path team just brought up on our internal mailing list: the new Vehix.com television advertisement that actually has an actor saying the lines, “How do we improve the user experience?”

I saw this the other night and you could’ve knocked me over with a feather. Not because it was odd to hear those words on national television, but because I could not for the life of me remember ever having heard “user experience” utilized as an explicit selling point in that medium. Leaving aside the overall veracity of the ad (is Vehix.com a superior experience to its competitors?), we are continuing to see variations on this kind of language (“easy to use” being the most common) creep into mainstream marketing of services, sites and products.

It’s nice to see that even traditional marketers have started to understand some of the value of user experience, for both ensuring customer satisfaction and as a differentiating from the competition.

This entry was posted on Wednesday, July 19th, 2006 at 3:34 pm and is filed under Links, ROI/Business Value. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.