Why Spend Money on Interaction Design?
by DanA recent study from the Netherlands found that most electronic products that were returned to the store worked exactly as designed (i.e., they weren’t broken), but they were returned because customers couldn’t figure them out.
The researcher also found “that the average consumer in the U.S. will struggle for 20 minutes to get a device working before giving up.”
Found via Basement.org.
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on Tuesday, June 20th, 2006 at 8:18 am and is filed under Interaction Design, ROI/Business Value.
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