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A recent study from the Netherlands found that most electronic products that were returned to the store worked exactly as designed (i.e., they weren’t broken), but they were returned because customers couldn’t figure them out.
The researcher also found “that the average consumer in the U.S. will struggle for 20 minutes to get a device working before giving up.”
Found via Basement.org.
At Adaptive Path, our ideas are driven by the work we do. We do consulting for user interface and user experience design, and offer conferences, training and education for UX designers.
From field ethnography, UI wireframes and task flows, to visual design and implementation, we do it and we teach it.
Learn more in our video, Adaptive Path in 2 ½ Minutes:
Want to know more about Adaptive Path? You should read more about our services or contact us to find out how we can help you!
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