Roland Smart

Roland Smart is a senior marketing manager at Adaptive Path. He enjoys identifying opportunities within a challenge and working collaboratively to produce elegant solutions. His past work has focused on finding new opportunities that arise from market change from either outside over-crowded markets or in new markets, which shortcut traditional routes between companies and their customers. He has a knack for integrating campaigns across media and balancing the marketing mix.

Professional Background

Prior to joining Adaptive Path, Roland helped build the Adina for Life brand. As part of their startup team, he worked directly with management on the company branding, product positioning, product development, and marketing strategy. As the lead marketer at Adina, Roland ran campaigns, managed product packaging, conducted market research, and anything else a startup would want in the way of marketing. Over his three-year tenure at Adina he helped launch three product lines into national distribution.

Before Adina, Roland spent four years as a marketing consultant in Boston, where he worked on a broad range of projects. Like many of the practitioners at Adaptive Path, he is a generalist with experience ranging from branding and public relations, to advertising, managing creative teams, events/promotions, visual design, market research, and business planning.

Roland initially discovered his passion for marketing by directing a commercial art gallery in Cambridge, MA. He has curated many exhibitions in New England, including the at The Boston Center for the Arts. The International Association of Art Critics has awarded Roland's curatorial work, and his arts-oriented game show entitled Art Show Down is nationally distributed by MicroCinema DVD.

Past clients and employers include Adina For Life, The San Francisco Chapter of the American Marketing Association, WaferGen, Art Show Down, LLC, Gallery Bershad.

Roland holds a B.A. in Art History from Tufts University as well as B.F.A. in Fine Arts from School of The Museum of Fine Arts, Boston. His emphasis was on theory, practice, and design. Roland has always been passionate about balancing creative and business pursuits. He is also passionate about the outdoors and has completed a single-day ascent of the Grand Teton in Jackson Wyoming, and has summated Mt. Chimborazo in Ecuador. For those who are into problem solving, explain how the summit of the latter peak is the highest point of the surface of the earth from the center of the earth.