Peter Merholz

Peter Merholz is president and one of the founders of Adaptive Path. For more than six years, Peter has been instrumental in developing Adaptive Path's ability to provide world-class consulting, training, and public events.

Professional Background

At Adaptive Path, Peter began with a focus on information architecture, and over time expanded his knowledge to include product strategy, user research, and practice development. He has worked with a wide variety of clients from large multi-national companies to smaller, avant-garde firms and start-ups.

Past clients include Hallmark, Intel, Wells Fargo, United Airlines, Vanguard Financial.

Peter is an internationally recognized thought leader on user experience. His blogs and his essays for Adaptive Path demonstrate his foresight on issues of information architecture, organizational change, and product strategy. Peter's thought leadership is perhaps most dubiously demonstrated in his coining of the term "blog" in 1999 when it was a nascent genre.