Adaptive Path News from December 2008

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December 05, 2008
Adaptive Path's work with PayCycle Launches!
We’re happy to announce the successful completion of our work with PayCycle, Inc, which can now been seen on their website. For more information, please refer to our press release here.. You can also find a case study here. Congratulations PayCycle!

Adaptive Path Works with PayCycle to Jump Start the Setup Experience SAN FRANCISCO, Calif. - December 8, 2008- Adaptive Path today announced the successful completion of its work with PayCycle, Inc, to collaboratively redesign the setup process for new customers of PayCycle’s award-winning online payroll service. The goal of the project was to extend PayCycle’s reputation for making payroll easy through continued innovation in the setup experience.

Adaptive Path’s team of experienced strategists and designers worked closely with PayCycle on the new setup process. The project is another example of PayCycle’s ongoing commitment to a superior customer experience.

“This project has been important for PayCycle as we continue to innovate around making payroll easy. Our work with Adaptive Path is consistent with our leadership role in online payroll.” said PayCycle’s Vice President of Branded Business, Jane Willis.

“Like PayCycle, Adaptive Path is focused on using design to improve people’s lives. We are dedicated to understanding how customer experience can be translated into winning products and services,” said Sarah B. Nelson, Design Strategist at Adaptive Path and leader of the Adaptive Path project team. ” Part of what is exciting about our work is that we are helping the industry address a wider problem while providing practice development enabling our clients to continue innovating as they move forward.

For more information, please see the case study here.

About Adaptive Path Adaptive Path is an experience strategy and design firm that helps companies deliver great experiences through their products and services. Widely recognized as thought-leaders in the emerging field of experience design, Adaptive Path has worked with leading organizations such as Sony, National Public Radio, Crayola, Microsoft, the United Nations, and a global top-three mobile device manufacturer. The company has operations in San Francisco and in Austin, Texas.

Contact:
Roland Smart
(415) 495-8270
roland at adaptivepath dot com

December 01, 2008
Adaptive Path's Work With Citysearch Launches!
We’re happy to announce that Citysearch has launched a new beta site featuring the work we completed together. This was an great opportunity to work closely with the very talented Citysearch team to redesign the Citysearch web experience and to take local search to the next level. TechCrunch, and many others have covered the launch and we’re thrilled at the positive responses. There are many exciting aspects of this project that we’ll be sharing through our blog as the roll-out continues. For now, Kate Rutter, the Adaptive Path project lead, provides an overview of the work here.